That doesn’t mean they must be a huge brand like Pepsi, Nike, or Apple, but a name that most people know of when they hear it will generate more buzz. The sponsor should also be a semi-recognizable name. You can expect a spike in ticket sales, especially if you have several high-demand pop-up shops on the event grounds.įor this activation idea to work, you must know your audience innately well to confirm that they’re interested in the sponsor’s products. Now imagine if the only way to gain access to the pop-up shop was through your event. Plus, the shop itself is only open for a short time, usually just a weekend.
People line up around blocks and blocks for a pop-up shop because they know that once those goods run out that it’s game over. Pop-up shops are limited-run, exclusive places to buy goods that themselves are often exclusive and limited-run. How can you generate a sense of FOMO in your audience at your next sponsorship event? It’s easy! Pop-up shops. You know you can buy that later, so you don’t value it as much. It’s not like a t-shirt that’s always in stock. It’s something all of us experience in our day-to-day lives at some point, as brands and companies love to exploit our sense of FOMO to inspire sales.įor example, if something is only available in a limited run, then you want to be on the website at noon on the dot so you can get that item when it goes on sale. FOMO is short-hand for fear of missing out. 7 Creative Sponsorship Activation Ideas for 2022 1. Keep reading for more information on each idea as well as tips for implementation. If you’re eager to make 2022 the year you wow your sponsorship prospects with smart activation ideas, this collection is sure to make for a productive brainstorming session with your team. Here are 7 out-of-the-box sponsorship activation ideas: This week, I thought I’d broaden the horizons and divulge some truly unique activations for nearly any area of sponsorship.
Recently, I shared a post chock full of awesome (if I do say so myself) motorsport activation ideas.
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